Cheapest Legal Representative Services for EU & UK: Full Comparison

• REP27: Legal representative for EU/UK laws from €190/year (products) or €290/year (GDPR)
• Competitors like Tello and Red Pocket Mobile are telecom providers, not legal representatives
• REP27 covers GDPR, GPSR, cosmetics, AI Act, NIS2, Data Act, CRA, EUDR and more
• No legal representative needed if you have an EU/UK subsidiary
• REP27 does not provide legal advice or court representation

Updated 29 October 2026 · 10 sources checked

Providers compared

Prices as published on each provider's website on 29 October 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: Article Numbers and Obligations

Companies established outside the European Union or United Kingdom are often required by law to appoint a local legal representative or responsible person before selling goods, providing services, or processing personal data in those markets. The main obligations and their legal bases are:

• GDPR Article 27 (EU and UK): Any non-EU/UK company that offers goods or services to, or monitors the behavior of, individuals in the EU/UK must appoint a representative established in the relevant region. This includes SaaS providers, e-commerce shops, and any business tracking EU/UK users.
• GPSR Article 16 (Regulation (EU) 2023/988): Requires a responsible person established in the EU/UK for consumer products. This is essential for Amazon, eBay, or Shopify sellers shipping goods to these regions.
• Cosmetics Regulation (EC) 1223/2009: Mandates a responsible person for cosmetics and perfumes placed on the EU/UK market.
• AI Act (Regulation (EU) 2024/1689): Requires an authorised representative for high-risk and general-purpose AI systems, with transparency and registration obligations.
• NIS2 Directive, Data Act, CRA, EUDR: Introduce additional representative or contact point roles for non-EU/UK providers of cloud, SaaS, connected products, and regulated supply chain goods.

Exemptions exist. For example, under GDPR Article 27, a representative is not required if processing is only occasional, does not include large-scale special categories or criminal data, and is unlikely to create risks for individuals. Public authorities are also exempt. Product rules may have different thresholds or allow for an importer or marketplace to take on the responsibility.

For full legal text and deadlines, see the REP27 FAQ. Understanding your obligations is the first step to compliance and avoiding costly fines or product delisting.

How to Choose a Legal Representative Service

Choosing the right legal representative service is critical for compliance and business continuity. The main factors to consider are:

• Coverage: Does the provider cover the specific regulation you need (GDPR, GPSR, AI Act, etc.)? REP27 covers all major EU/UK obligations for non-EU/UK companies. Telecom and internet providers like Tello, Red Pocket, and Xfinity do not provide legal representation for compliance.
• Jurisdiction: The representative must be established in the EU or UK as required by law. REP27 operates via Europe Services SE (Czech Republic, EU) and REP27 LTD (UK).
• Price Structure: Check if the price is per company, per product, per year, or per request. REP27 offers transparent annual pricing per company or per product, depending on the regulation. Competitors in telecom/internet price per user per month but do not offer legal compliance services.
• Inclusions: Does the service include a signed certificate, public verification, and human review? REP27 provides these with every appointment. Legal advice and court representation are not included.
• Reputation and Transparency: Can anyone verify your appointment? REP27 issues a certificate with a QR code and public verification page.

Always confirm the provider’s actual coverage and check for hidden costs or exclusions before appointing.

What the Price Really Includes (and Hidden Costs)

Understanding what you get for your money is essential, especially when comparing services with very different offerings. REP27’s pricing (as of October 2026) is transparent and based on the type of legal obligation:

• GPSR responsible person: from €190/year for unlimited products per company.
• GDPR representative: from €290/year per company.
• EU + UK representative: from €390/year per company (covers both regions with two certificates).
• Cosmetics responsible person: from €690/year for 1–5 products, with higher tiers for more products.
• AI Act, Data Act, NIS2, CRA, EUDR: Prices vary; see the full service list for details.

All REP27 plans include:

• Signed certificate and mandate
• Public verification page
• Human review of your file
• 24-hour turnaround for designation

Not included:

• Legal advice or court representation
• Ongoing compliance monitoring
• Any per-request or per-incident support fees ("On request")

Telecom/internet providers (Tello, Red Pocket, Mint, Visible, Xfinity) do not offer legal representative services; their prices reflect only telecom or internet access. Always check if the provider’s offer matches your legal needs, as appointing the wrong service exposes you to regulatory risk.

Hidden Costs and What Providers Usually Do Not Say

Legal representative services can have exclusions or extra fees that are not always obvious. Here’s what is stated in the available data:

• REP27: Does not provide legal advice or court representation. Each legal obligation (GDPR, GPSR, AI Act, etc.) is a separate appointment and fee. The company does not take on your liability for compliance; you remain responsible for meeting the law. Notice periods, per-request support fees, and liability limits are listed as "On request"—always clarify these before signing.
• Telecom/internet providers: Tello, Red Pocket, Mint Mobile, Visible by Verizon, and Xfinity Internet do not offer legal representation or compliance services for EU/UK law. Their plans are for US telecom/internet access only, and do not fulfill any EU/UK legal requirement.

What providers often do not say:

• Some legal representatives may charge extra for document changes, urgent requests, or adding products/services after the initial appointment (not specified for REP27; always confirm).
• Some may require long notice periods for cancellation or charge for certificate re-issuance (not specified for REP27; check contract terms).
• Liability is rarely transferred to the representative; you remain responsible for compliance and regulatory fines.

Always review the contract and ask for a full list of included and excluded services before appointing a provider.

How Appointment Works: Step by Step

Appointing a legal representative or responsible person is a structured process. Here’s how it works with REP27, based on their published process:

1. Identify your obligations: Use the REP27 free check or contact their team to confirm which regulations apply to your business (GDPR, GPSR, AI Act, etc.).
2. Prepare your company file: Gather details about your company (name, address, registration), what you sell, and where you sell it.
3. Submit your application: Complete the online form on the relevant service page. A human reviews your file, usually within 24 working hours.
4. Receive your certificate: Once approved, REP27 issues a signed designation letter, a certificate with a QR code, and a verification code. You receive the exact text to use in your privacy notice or on product labels.
5. Public verification: Anyone (marketplaces, authorities, customers) can verify your appointment status and validity dates online using the code or QR.
6. Compliance update: Update your privacy notice, product labels, or compliance documentation with the provided details.

Checklist for Today:

1. Assess if your business triggers any EU/UK legal representative obligation.
2. Gather all required company and product/service information.
3. Choose the correct REP27 service and submit your application.
4. Wait for human review and signature (within 24 working hours).
5. Receive and implement your certificate and verification code.

Following these steps ensures you have proof of compliance ready for authorities or marketplaces.

Risks and Fines for Non-Compliance

Failing to appoint a required legal representative or responsible person can have serious consequences for non-EU/UK companies:

• GDPR (Article 83): Fines up to €20 million or 4% of global annual turnover, whichever is higher. Authorities can also restrict or prohibit data processing activities.
• GPSR, Cosmetics, AI Act, Data Act, NIS2, CRA, EUDR: Non-compliance can result in blocked market access, product delisting by marketplaces (Amazon, eBay, etc.), administrative fines, or orders to withdraw products or services from the market.

Authorities and marketplaces may request your certificate or check public registers. If you cannot prove you have a valid representative, your business may be suspended or fined. Appointing a representative is not optional if your activities fall under these regulations and you lack an EU/UK establishment.

REP27 provides a certificate and public verification, which is often required by marketplaces and authorities as proof of compliance.

Decision Matrix: Do You Need a Legal Representative?

Use this matrix to determine if you need a legal representative or responsible person for EU/UK compliance:

Review your business model and sales channels to determine your obligations. If in doubt, use REP27’s free check or consult a qualified advisor.

3 Realistic Scenarios: What Applies and the Simplest Route

• US SaaS company serving EU users: Must appoint an EU GDPR Article 27 representative if offering services or tracking users in the EU. If providing cloud, DNS, CDN, or managed services, NIS2 and Data Act representatives may also be required. REP27’s Base plan (€290/year) covers GDPR; other obligations are priced separately. The simplest route is to appoint REP27 for each required role and update your privacy notice with the certificate details.
• Chinese Amazon seller shipping to EU: Needs a GPSR responsible person for product safety (from €190/year via REP27 for unlimited products). If operating an online platform, a DSA legal representative may also be required. The seller should appoint REP27, receive the certificate, and update product labels and Amazon compliance documents.
• UK online shop selling to EU: Must appoint an EU GDPR representative (from €290/year via REP27) if there is no EU establishment. If selling physical products, a GPSR responsible person is also required. The simplest route is to appoint REP27 for both roles and update privacy notices and labels accordingly.

In each case, the process is streamlined by REP27’s online application and fast turnaround, ensuring compliance with minimal delay.