EU Representative Providers with Fixed Annual Price for Small UK Companies

• Article 27 GDPR requires a written EU representative for non-EU/UK companies handling EU data.
• REP27: from €290/year, certificate and public verification included.
• Brace Solutions: €25/month or £25/month for small businesses.
• Clever Representative: €19/month (yearly plan), up to 5 products.
• Regingada: €490/year for GDPR, price by company size.
• Compare included services, support, and extra fees before choosing.

Updated 2 November 2026 · 5 sources checked

Providers compared

Prices as published on each provider's website on 2 November 2026, excluding VAT unless stated. Each row links to its source.

What the Law Requires: Article 27 GDPR Explained

Article 27 of the General Data Protection Regulation (GDPR) imposes a clear legal obligation on companies established outside the EU—including those in the UK post-Brexit—if they offer goods or services to individuals in the EU or monitor their behavior. These companies must appoint a written EU representative established in a member state where their data subjects are located. The representative acts as the official contact for both EU supervisory authorities and data subjects, and is responsible for handling data subject access requests (DSARs), maintaining records of processing activities, and cooperating with authorities. The appointment must be in writing and the representative must be able to provide evidence of their designation upon request. Failure to comply can result in administrative fines of up to €10 million or 2% of the company’s global annual turnover, whichever is higher (GDPR Article 27).

Not every company needs a representative: exceptions apply if the processing is only occasional, does not include special categories of data, and is unlikely to result in a risk to the rights and freedoms of data subjects. However, most UK companies selling to EU consumers or tracking EU users will need to appoint one. The representative must be accessible and able to communicate with both authorities and individuals in the relevant EU member state. This requirement applies equally to B2B and B2C businesses if they process personal data of EU individuals.

Providers like REP27, Brace Solutions, Clever Representative, and Regingada offer services that fulfill these legal requirements, each with different inclusions and support levels. Understanding the precise legal obligation is the first step in choosing the right provider and ensuring full compliance.

How to Choose an EU Representative Provider: Practical Guidance

Choosing the right EU representative provider is crucial for compliance and operational efficiency. Start by confirming that your UK company is subject to Article 27 GDPR—this is the case if you have EU customers, users, or monitor behavior of individuals in the EU. Once confirmed, compare providers based on the following factors:

• Published price and billing model: Some providers, like REP27 and Regingada, offer fixed annual rates. Brace Solutions and Clever Representative use monthly rates but publish annual equivalents for comparison.
• What the price includes: Look for details such as whether the fee covers the written mandate, certificate, public verification, and support for DSARs or authority queries. For example, REP27 includes a certificate and public verification in all plans, while Clever Representative includes two hours of authority assistance, after which fees apply.
• Provider’s location: The representative must be established in the EU. REP27 is based in the Czech Republic, Regingada in Germany, and Clever Representative in Sweden. Brace Solutions is UK-based but offers EU representation for UK companies.
• Speed and transparency: REP27 signs designations within 24 hours and provides a verification code. Check if other providers offer similar turnaround times and public verification features.
• Support and communication: Consider whether support is included or charged separately, and if there are limits on included DSAR handling or authority assistance.

Decision matrix:

Carefully review each provider’s terms, especially regarding extra fees and support limits, before making your appointment.

What the Price Really Includes: Provider-by-Provider Comparison

Understanding what is included in the published price is essential to avoid unexpected costs. Providers differ in their base offerings and in what triggers additional fees. Here is a detailed comparison:

For example, Clever Representative’s base price covers only up to five products and two hours of authority assistance; additional support is billed hourly. Regingada’s price varies by company size and service scope. REP27’s base price includes all company sizes and public verification, but authority assistance is available on request. Always verify whether DSAR handling, compliance support, or product coverage is included or incurs extra fees.

Hidden Costs, Exclusions, and What Providers Usually Do Not Say

While most providers publish a base price, there can be hidden costs or exclusions that only appear in the fine print or after initial contact. Common areas to watch for include:

• Authority assistance: Clever Representative includes only two hours; further support is €48/hour. REP27 and Brace Solutions state authority assistance is available on request, but do not publish the rate.
• Product or DSAR limits: Clever Representative’s base plan covers up to five products; more products or requests may require a higher tier or extra fees. Usantis (not in main table) limits DSARs to 10 per year in its standard plan.
• Notice periods and contract terms: None of the providers in this list publish their notice periods or minimum contract terms; always ask before signing.
• Liability limitations: No provider in the data discloses liability caps or exclusions; clarify this in writing if it is important for your risk management.
• Multi-service discounts: REP27 offers both EU and UK representation under one contract and invoice, which may simplify compliance for companies needing both.

Checklist for identifying hidden costs:

1. Ask for a full list of included services and any per-request or hourly fees.
2. Clarify the notice period for cancellation or switching providers.
3. Check if there are any limits on the number of DSARs, products, or authority contacts included in the price.
4. Request the provider’s liability terms in writing.

By proactively asking these questions, you can avoid surprises and ensure your chosen provider meets your needs without unexpected expenses.

How Appointment Works: Step-by-Step for Small UK Companies

The process of appointing an EU representative is straightforward but requires careful documentation and communication. Here is a practical, step-by-step guide for small UK companies:

1. Assess your obligation: Confirm that your business offers goods/services to EU individuals or monitors their behavior, and thus falls under Article 27 GDPR.
2. Research and select a provider: Use the comparison table above to shortlist providers based on price, included services, and support.
3. Prepare your documentation: Gather company details, a description of your EU data processing activities, and any relevant product information if you also sell goods.
4. Submit your application: Complete the provider’s online form or contact them directly. REP27 reviews files within 24 hours; other providers may vary.
5. Provider review: The provider checks your details for completeness and compliance. If anything is missing, they will request clarification.
6. Sign the mandate: Once approved, you receive a written mandate or designation letter to sign. This is a legal document required by GDPR.
7. Receive certificate and verification: Providers like REP27 issue a certificate and a public verification code. This can be shown to authorities, marketplaces, and customers as proof of compliance.
8. Update your privacy notice: Add the representative’s name, address, and contact details to your privacy policy and any required product or website notices.
9. Ongoing compliance: The representative handles DSARs and authority contacts as required. Keep your processing records up to date and inform your representative of any changes.

This process ensures you are compliant and able to respond quickly to any EU regulatory or customer inquiries.

Risks and Fines: Why Proper Appointment Matters

Appointing a valid EU representative is not just a formality—it is a legal requirement under Article 27 GDPR. The risks of non-compliance are significant. Supervisory authorities across the EU can impose administrative fines of up to €10 million or 2% of your global annual turnover, whichever is higher, for failing to appoint a representative or for appointing one that does not meet the requirements. Beyond fines, authorities may restrict your ability to operate in the EU, block your website or marketplace listings, or require you to stop processing EU data until compliance is achieved.

Providers differ in how they help you manage these risks. REP27, for example, issues a certificate and a public verification code, making it easy to prove compliance to authorities or marketplaces at any time. Some providers, like Clever Representative, include limited authority assistance in their base price, but extra support is billed hourly. Regingada’s pricing increases with company size and service scope, which may affect risk management for growing businesses.

What providers usually do not say:

• Notice periods for cancellation or switching are often not published—ask before signing.
• Liability limitations are not disclosed in available data—request written confirmation if this is important for your business.
• Some providers limit included DSARs or authority contacts, which could expose you to risk if exceeded.

To minimize risk, choose a provider with transparent terms, clear documentation, and public verification features. Keep your records up to date and communicate any changes in your processing activities to your representative promptly.

Realistic Scenarios: Which Obligation Applies and the Simplest Route

To clarify which obligations apply and how to comply, here are three realistic scenarios for small UK companies:

• US SaaS company with EU users: The company offers a cloud service accessed by EU individuals. It must appoint an EU Article 27 representative. REP27 and Regingada both offer fixed annual rates and public verification. The company should update its privacy notice with the representative’s details and keep processing records current.
• Chinese Amazon seller shipping to EU: This seller needs both an EU product responsible person (for goods compliance) and an Article 27 GDPR representative (for customer data). REP27 offers both services under separate plans. The seller should appoint both roles, update product labels and privacy notices, and ensure all documentation is ready for marketplace checks.
• UK online shop selling to EU: The shop processes EU customer data and ships goods to EU consumers. It needs an EU Article 27 representative. Brace Solutions offers a low monthly rate; REP27 provides a fast, verifiable appointment with certificate. The shop should choose based on support needs, budget, and whether it also needs product compliance services.

In each case, the simplest compliant route is to appoint a provider with a fixed annual price, clear documentation, and public verification. Always update your privacy notice and inform your representative of any changes in your business or processing activities.